Climate Change, Consumption, Uncategorized

Seeking Sustainability: Observing an Eco-Friendly Audience

Admin | Apr 22, 2021

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This article was originally published by ShareThis and is republished with permission by Global Initiatives.

For Earth Day 2021 (the day is April 22nd!), we decided to take a look at the online behaviour of eco-friendly users to determine current environmental trends. First, we wanted to know: which products are rising to the top in this era of sustainability?

Most Searched and Shared Sustainable Products (by Percent Share)

Stainless steel drinkware (and straws) received the most searches and shares recently, followed closely by reusable food storage containers. We suspect that this may relate back to last month’s home organization trend we observed; people are loving the idea of reorganizing their fridge and pantry to be functional and beautiful, as well as sustainable. 

Next, we looked at rising trends in the eco-conscious space. By observing the average weekly increase in search trends, we can see where online interest is currently growing. Our data shows that there is strong rising interest in offsetting emissions that cause global warming. Hence, the most popular trend is zero carbon and carbon neutral goals, followed by the race to get more hybrid and electric cars on the road. 

Average Weekly Increase in Searches and Shares (%)

Our next objective was to see which climate change topics were currently at the top of the minds of this eco-conscious audience. In February when we started observing these users, Texas’ power crisis was in full swing. As our data is exceptionally good at seeing trends happening in real-time, we weren’t surprised when energy and power were the topics with the highest share of engagement for this eco-friendly audience. 

Share of Total Engagement (%) With Climate Change Topics

When it comes to understanding what an audience cares about, aggregated searches can tell us a lot. So our final question was: what were the relevant keywords most searched for by this eco-friendly audience?

Top Searched Keywords

This audience seems to have the mindset that Earth Day is every day; it’s clear that they are focused on the ways that we can preserve Earth for future generations, including protecting the environment under the law and seeking out sustainable ways to live. 

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