——AB InBev Joins UNEP in Celebrating World Environment Day by Launching Renewable Energy Project at World-largest Budweiser Brewery
On June 5th, to celebrate the 48th World Environment Day in China, AB InBev inaugurated its renewable energy project at Budweiser’s world-biggest brewing and bottling brewery in Foshan of southern China’s Guangdong Province. This year’s World Environment Day slogan is “Beat Air Pollution”; AB InBev teams up with United Nations Environment Program（UNEP） to realize 2025 Sustainability Goals in China.
This renewable energy project marks a key step of breakthrough significance by AB InBev in realizing its 2025 Sustainability Goals in China, as the company is leveraging concrete actions to beat air pollution, and drive Foshan’s industrial layout and structure transformation into green, low-carbon models, thus contributing to the Greater Bay Area’s innovative green development.
The brewery’s renewable energy project has a total investment of RMB 24.5 million, and a total installed capacity of 4.9 megawatts. It is installed with more than 17,200 pieces of 285-watt solar panels that cover about 50,000 square meters, and is expected to embrace grid-connection at the end of June and generate about 5 million kilowatt hours of electricity on an annual basis starting 2019. It is expected that by the end of 2019, 9 of its breweries in China will be installed with photovoltaic panels that cover a combined floor area of 410,000 square meters, equal to the size of 57 standard football pitches. Altogether, they stand for a total installed capacity of 41 megawatts and an estimated annual power output of 41 million kilowatt hours – this huge supply is able to recharge 4 billion iPhones, light up 800 Canton Towers, or even launch 12 rockets to the moon. By then, around 30% of Budweiser’s annual volume in China will be brewed with renewable energy. This clean, pollution-free energy sources can help cut brewing-related CO2 emission by 32,000 tons, equal to the environmental impact of 1.78 million trees. That also means saving the combined annual exhaust of 12,000 cars, or 3.2 billion pairs of single-use chopsticks.
佛山工厂可再生能源项目总投资2450万元，项目总装机容量为4.9兆瓦，安装285瓦太阳能板约1.72万多块，总面积约5万平方米。预计6月底正式并网运行， 2019年起每年发电量500万千瓦时。预计到2019年底，百威在中国将有9家工厂安装光伏板，太阳能板总面积达 41万平方米，相当于57个足球场。全国工厂总装机量为41兆瓦，预计年发电量4100万KWH。这个庞大的数字，相当于为40亿台iPhone充电，可点亮800座广州塔，甚至可发射12架火箭到月球！届时，百威啤酒国内年产量的近30%将是用可再生电力酿造的。这些能源清洁无污染，可降低生产过程中造成的二氧化碳排放共计3.2万吨，相当于种树178万棵，减少1.2万辆小汽车一年的尾气排放，还相当于少用32亿双一次性筷子！
Public private partnership to beat air pollution
More than 100 guests, including leaders from the Foshan Municipal Government, the Sanshui District Government and the Xinan Subdistrict, He Yong, Executive Vice Secretary-General & Beer Branch Secretary-General of the China Alcoholic Drinks Association, Jan Craps, CEO & President APAC of AB InBev, Jan Clysner, VP Procurement and Sustainability APAC of AB InBev, Matt Che, VP Marketing APAC of AB InBev, Y.J. Cheng, VP Supply & Logistics APAC of AB InBev, Frank Wang, VP Legal & Corporate Affairs APAC of AB InBev, Zhu Sijie, Associate of Rocky Mountain Institute, Yuan Min, Research associate of World Resources Institute, and Meng Dengke, Vice General Manager and Head of Institute Secretary of Southern Weekly, were present to witness the milestone ceremony.
In his keynote speech, Jan Craps, CEO & President APAC of AB InBev, noted: “I feel honored that we AB InBev are joining hands with the United Nations Environment Program (UNEP) to celebrate World Environment Day as an official partner. In China, we’re influencing the world; and in Foshan, AB InBev is taking action.”
He Yong, Executive Vice Secretary-General & Beer Branch Secretary-General of the China Alcoholic Drinks Association, gave his thumb-up: “As the beer industry’s leading player, AB InBev has a purpose of promoting renewable energy that’s shared by CADA. We hope that while pursing their value realization, companies can also make continuous efforts to give back to society, by cutting air pollution and helping save our blue sky. That is to say in addition to bringing great tastes to Chines consumers, we do look forward to a scene in which brewers try their best to ensure blue sky and clean air is saved for our future generations.”
Green talk inspires the imagination of a green future
The 48th World Environment Day has a Chinese slogan that chants “Take action to save the blue sky”. At the inauguration ceremony, influencers from the Rocky Mountain Institute, the World Resources Institute and the Southern Weekly joined AB InBev executives for a one-of-a-kind cross-over mini-talk on green energy, co-exploring the past, the present and the future of renewable energy and environmental protection while inspiring the attending crowd with the infinite imagination of a green future.
During the talk, Frank Wang, VP Legal & Corporate Affairs APAC of AB InBev, commented: “Sustainability, being more than just our business priority, is also equally important to the consumers and communities where we operate. While undertaking more social responsibilities in the fast-growing China market, we also have a pioneering role to play to drive sustainable development and transformation for the whole beer industry.”
Jan Clysner , VP Procurement and Sustainability APAC of AB InBev said: “We’ve been making efforts for years in the area of sustainability, throughout our whole supply chain. We believe that the continuous renewal of AB InBev’s renewable energy program will help support the successful realization of our 2025 Sustainability Goals and the UNEP in beating air pollution.”
Zhu Sijie, Associate of Rocky Mountain Institute added: “China has already passed and published a responsibility scheme for the consumption of renewable energy, putting forward clear requirements for green consumption on the demand side. It is believed that corporate procurement of renewable energy will play an increasingly important role in boosting the growth of such energy sources.”
Endorsing Zhu’s opinion, Yuan Min, Research associate of World Resources Institute, shared her observation: “Being a Fortune 500 FMCG company, AB InBev embraces impactful measures for its sustainable development, which can help companies enhance their resource utilization in a more efficient way. Its successful experiences will have positive, exemplary effects on companies with similar aspirations so that they can apply such experiences to their own supply chain.”
Matt Che, VP Marketing APAC of AB InBev, advocated: “Reducing carbon emissions is not something that can be done alone. What is more important is to cultivate social awareness. We hope that consumers can join us to act together. We will help our consumers to better understand renewable energy concept and convey the idea that choosing Budweiser is to choose renewable energy and a green future.”
Budweiser launched the limited-edition BUD WED can; Budweiser recharging station pops up in Guangzhou
To celebrate the World Environment Day, AB InBev executives launched the limited-edition BUD WED can during the event – the commemorative can is printed with an eye-catching symbol that reads “BUD pledges to be 100% brewed by renewable electricity by 2025”, reminding consumers that even with a handy decision to choose a can of renewable energy-brewed beer, they can contribute to our Mother Earth – so, even a cup of beer commands to power to recharge our planet!
On June 4th, a pop-up installation, in the novel form of a giant bottle-shaped battery fully covered with solar panels, landed on the bank of Guangzhou’s Pearl River. The installation is created with 100 solar panels and an energy storage system that collects the renewable energy generated by the panels during the day and supplies clean energy to the recharging station, so that all sound and light devices inside the big bottle are powered by 100% renewable electricity.
Combining an eye-dazzling visual design, the beer bottle-shaped installation is filled with a number of interactive zones that provide consumers in Guangzhou a fully-charged environmental protection experience. The installation is equipped with a sizable breath-controlled cloud light built with 300 white bulbs. Another exhibit worth exploring is the “Not-For-Sale Store” that presents the limited-edition BUD WED can.
Through the Budweiser Recharging Station project and the limited-edition BUD WED can, AB InBev hopes to transform rarely-encountered renewable energy concepts into day-to-day life scenes that consumers are familiar with, so that they can have a direct understanding about such green energy sources and be called on to start from daily life to help recharge our Mother Earth in their own way!