Agriculture, Food & Nutrition, Prosperity, Planet, Asia Pacific

Five ways seafood traceability is benefitting businesses

USAID Oceans | Mar 22, 2019


In 2018, Anova joined USAID Oceans’ network of partners to establish full-chain traceability for tuna products harvested in the Asia-Pacific region that are consumed around the globe.

The benefits of seafood traceability have been touted over recent years as consumer demand for traceable, responsible seafood has increased and technology advancements continue to emerge. Many businesses, however, are still hesitant to make the leap into investing in traceability, uncertain of the costs to implement traceability and the returns they will see. While long established as a positive corporate social responsibility (CSR) initiative, members of the seafood industry are beginning to shed the light on the tangible and bottom line benefits of fully traceable seafood that are a CSR, business, and environmental win-win.

Over 2017 and 2018, seafood businesses like  Anova Food, LLC  joined the USAID Oceans and Fisheries Partnership’s (USAID Oceans) network to establish full-chain traceability for tuna products harvested in the Asia-Pacific region. This is done by documenting the seafood’s journey from its point of catch to its point of sale, collecting data from the fishers who are the first to touch the fish to the importers—like Anova—who are the last. USAID Oceans, together with its partner and grantee, Yayasan Masyarakat dan Perikanan Indonesia (MDPI), recruited small- and large-scale industry partners in USAID Oceans’ learning site at Bitung, Indonesia to pilot seafood traceability technology that follows the catch through the seafood supply chain.

Through the program, Anova’s supplier, Blue Ocean Grace International (BOGI), began using TraceTales, a traceability application that allows processors to electronically track their inventory as it moves through the processing factory—from receiving, to filleting, to packaging, freezing and shipping—and provide robust traceability data to their importing partner. TraceTales enabled BOGI to convert their old, one hundred percent paper-based recording system to a fully digital, computer-based system that allows them to electronically capture, store and manage product data. As a result, both businesses have seen impactful changes in their day to day business and bottom line operating expenses.

  1. Greater ability to meet customer requirements. Customer demand for traceable seafood products is high and steadily increasing. Traceability technology, like TraceTales,has helped Anova to establish credibility with their customers that their products are sourced legally, responsibly, and are properly labeled. In 2018, the volume of filets (loins) produced by BOGI increased by 45 percent, and demand for fully traceable tuna products is expected to continue to grow as more and more customers require the level of traceability afforded by new technology.
  2. Increased assurance in meeting import requirements. The U.S. Seafood Import Monitoring Program (SIMP), launched in 2018, establishes reporting requirements to prevent illegal, unreported, and unregulated seafood products from entering the United States. TraceTalesenables suppliers and their importers to efficiently record products and create reports that meet international requirements. In turnbusinesses are assured that the products they are importing, often times supplied from small-scale fisheries, meet requirements and will not be turned away.
  3. Reduced product recalls and waste. Through electronic traceability, the source of recalled products can be easily pinpointed as specific boxes can be traced through printed labels, resulting in a fewer product rejections and waste.
  4. Increased opportunities for staff advancement. Eliminating paper-based data collection has allowed BOGI to reduce the number of staff needed to manually capture and record information. These staff have been promoted to other roles in the company, enabling staff greater opportunity and processors with additional human resources.
  5. Enhanced efficiency, business intelligence, and data-driven decision making. USAID Oceans’ partners have reported that electronic traceability has markedly increased the pace and accuracy of data capture, inventory reconciliation, and business calculations. The system has reduced errors in data received from suppliers by minimizing human error inherent to the old, paper-based system. Anova also now uses less time in production, receiving and packaging. Traceability technology, like TraceTales, allows users to manage production, inventory, and transaction data from each stage of processing so that operations can be improved not just in the processing plants, but along the supply chain.

At BOGI, tuna is prepared, packaged, and shipped for export—all while being electronically traced.

“Thanks to the traceability technologies funded and developed by USAID Oceans, we have experienced benefits at both Anova’s and supply chain levels. We are now able to create timely reports that comply with importing regulations, we meet increasing customer demands for product traceability and can create accurate inventory reports that enhance our business,” commented Blane Olson, Managing Director of Anova Technical Services, LLC.

Anova recommends that businesses interested in implementing traceability systems follow a few key planning steps to ensure their success and realize similar business benefits. First, clearly define the scope of traceability system needs by identifying its purposes, relevant stakeholders, information and data to be captured, and required capabilities. Allow for flexibility in the system so it may be customized for use in different processing plants. With this information, start small by conducting pilots at a small scale to assess and evaluate system capabilities. Leverage your networks to build strong relationships and work closely with suppliers, provide trainings to staff and relevant suppliers, and always communicate frequently with customers on current traceability practices and commitments.

USAID Oceans continues to pilot traceability technologies with members of both the public and private sector across the Asia-Pacific region, sharing partner experiences with others interested in making the leap to full-scale traceability. In addition to traceability’s numerous business benefits, the adoption of traceability tools and systems supports marine biodiversity conservation through enhanced fisheries management, as well as the potential to create more fair and equitable supply chains for those that work in them. Learn more at


The USAID Oceans and Fisheries Partnership (USAID Oceans) is a five-year, regional program working throughout the Asia-Pacific region to bridge the public and private sectors to develop fully transparent seafood traceability systems that combat illegal, unreported and unregulated (IUU) fishing, promote sustainable fisheries and conserve marine biodiversity. The program has partnered with a range of supply chain actors for fully traceable tuna products that bring benefits to actors in the region, as well as back to markets and consumers in the United States.

Anova is a top, sushi-quality tuna company in North America that leads the industry in the global sourcing of wild caught and sustainably harvested tuna. Annually, Anova imports over 12 million pounds of frozen tuna products to the United States for sale by retailers, including the country’s second largest food service company. Anova sources its seafood from several countries in the Western and Central Pacific Ocean, with 40 percent harvested from the rich waters of Indonesia. Anova has a core commitment to social and environmental responsibility and works to deliver sustainable seafood to ensure a healthy supply of fish for future generations.


Thank you for subscribing!

Your subscription has now been confirmed. We look forward to keeping you up to date on the latest news around sustainable development in your chosen fields.


Your subscription has now been confirmed. We look forward to keeping you up to date on the latest news around sustainable development in your chosen fields.

Thank you! Your subscription has been confirmed. You'll hear from us soon.