Director of Emerging Markets
Clara Shen is the Director of Emerging Markets at Mars, Incorporated / Catalyst. She co-leads the Mutuality Lab, which has developed a new business model & non-monetized metrics to help move from a profit maximization model to a holistic value optimization approach across Shared Financial Capital, Social Capital, Human Capital, and Natural Capital. This includes conceptualising and building inclusive business units to reach ’the last mile’ driven by micro-entrepreneurship, e.g., Maua in Kenya — that has healthy profitability and continues to scale in Africa and Asia. Prior to Mars, Clara co-founded a biotech company based at the Hong Kong University of Science and Technology. Clara holds a BA from Harvard and an MBA from INSEAD.