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TikTok #ZeroWaster campaign calls on next generation leaders

Admin | Nov 13, 2019

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According to the World Bank, the average person generates 0.74 kg of waste per day. Communities, businesses, governments, and society at large, are starting to realise the severity of waste globally and what it means to create a sustainable future. 

“We have to act now. Embracing the circular economy approach will be critical for us to move towards a sustainable future and protect our environment and natural resources,” says Isabelle Louis, Deputy Director of U.N. Environment Programme Asian Pacific Regional Office (UNEP).

As organisations and leaders work towards creating systemic change, youth-led movements have been gaining significant traction and popularity with everyday individuals, particularly due to the passion, energy and hope that the younger generation brings. 

Kim Stengert, Worldwide Fund for Nature (WWF)’s Chief of Strategic Communications says, “Increasingly we are seeing the youth step up and take charge to address the most urgent environmental issues like eliminating waste and addressing climate change. The sustainability movement is gaining traction and young people are an important force behind this.”

In recognising its potential to reach next-generation leaders, TikTok is committed to advancing social causes through creative story-telling via short-form mobile videos. The platform’s objective is to inspire youths of the world to have a positive impact on their community and planet. 

In line with this, TikTok in partnership with Global Initiatives, will be launching a campaign, #zerowaster, on 8-17 November 2019. 

Through the TikTok for Good initiative, the #zerowaster campaign will focus on engaging and empowering individuals globally to contribute to a zero-waste and sustainable future. Users are prompted to share examples of their zero-waste lifestyles, in hopes of driving greater awareness and action for the environment. 

Central to the #zerowaster campaign is also to connect youth voices to larger audiences, and in doing so, amplifying the importance of collective action to create a sustainable future.

The top ten #zerowaster submissions will be featured at the Responsible Business Forum (RBF) on Sustainable Development, before an audience of over 300 business and sustainability leaders from around the world. The Responsible Business Forum is organised by Global Initiatives, in partnership with global organisations such as the World Wide Fund for Nature (WWF), United Nations Environment Programme (UNEP) and World Business Council For Sustainable Development (WBCSD), and will be held on 18-19 November in Singapore.

“As a popular short-form video platform, TikTok has become an important tool for raising awareness and activating support for social causes. I am very excited about the #zerowaster campaign and how this will galvanise youth to play an even greater role towards achieving zero waste,” said Tony Gourlay, Chief Executive Officer, Global Initiatives.

To let your voice be heard, simply submit a video through the links below:
* For India, Europe and the Americas: https://go.onelink.me/bIdt?pid=IESMKT&c=zerowaster
* For Southeast Asia: https://go.onelink.me/BAuo?pid=IESMKT&c=zerowaster

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